Product Design and Strategy in the Space Industry

IN-PERSON WORKSHOP | VIENNA, AUSTRIA

This workshop covers the end-to-end process of space product development, focusing on balancing requirements, cost, reliability, and innovation. It addresses challenges related to private and governmental stakeholders, market shifts, and strategic approaches to optimize product lifecycle, manufacturing, and project management in New Space.

Dive deeper

This two-day workshop explores the unique challenges and opportunities of product design and strategic development within the dynamic space industry. Tailored for professionals working with ESA and globally, the program combines real-world insights with proven methodologies to navigate the full product lifecycle – from ideation to market launch. Participants will gain a deep understanding of user-centered design, technology-readiness levels (TRLs), and stakeholder alignment in highly regulated and innovation-driven environments.

Emphasis will be placed on strategy formulation under uncertainty, dual-use technologies, geopolitical challenges, and the interplay between commercial, scientific, and governmental demands. Through interactive sessions, case studies, and hands-on exercises, attendees will learn to balance vision with feasibility and turn ambitious concepts into viable products with impact. Whether you work in upstream, downstream, or adjacent sectors, this workshop will provide actionable tools to innovate and lead in the evolving New Space economy.

AVAILABLE DATES

30-31 October 2025 | In-Person Workshop | Vienna, Austria

KEY TAKE-AWAYS

Understand the full lifecycle of space products – from concept to market
Navigate TRLs and manage technical and market risks
Design user-centered solutions for complex stakeholder environments
Align innovation with regulatory and compliance frameworks
Build actionable product and strategy roadmaps

“Whether you work in upstream, downstream, or adjacent sectors, this workshop will provide actionable tools to innovate and lead in the evolving New Space economy.”

AGENDA

Day 1: Designing Space Products with Purpose

Welcome & Introductions

Workshop goals and structure
Quick introductions: "Who are you, and what problem are you solving?"
Icebreaker: Define your product in 1 sentence

Space Market Landscape & Trends

Overview: upstream, downstream, and adjacent markets
Discussion: Where do you see market gaps or emerging opportunities?

Product Thinking in Space

Differentiating between tech, product, and value proposition
Mini-exercise: Refine your product's core value proposition

Understanding Stakeholders & Ecosystems

Mapping stakeholders: agencies, investors, users, integrators
Value chain and business model considerations

Interactive Session: Product Definition Workshop

Exercise: Define your product’s customer, their needs and core offering
Present short “elevator pitches” with feedback

Day 2: Strategy, Execution & Go-to-Market

Strategic Roadmapping & Positioning

Business models, funding cycles, institutional buyers
Tools and methods for fast idea verification
Exercise: Fill in a simple strategy canvas for your product

Managing Risk & Readiness

Working with TRLs
Identifying inflection points and go/no-go stages

Innovation vs. Regulation

Common regulatory barriers and how to plan around them
Working with agencies, dual-use, export control, etc.

Build Go-to-Market Plan

Channels, early adopters, and barriers to entry
Exercise: Develop a basic go-to-market plan and product positioning. 5-minute team pitches + feedback and open discussion

Wrap-up & Key Takeaways

Feedback round: One insight and one action per participant
Final Q&A and networking session

SPEAKERS

Helena Milevych, Head of Products, KP Labs

As the Head of Products at KP Labs for the last 6 years, Helena is responsible for the products' line Smart Mission Ecosystem. Throughout 10+ years’ journey in products, Helena has gathered a unique approach, working in governmental, NGOs, and commercial organizations and now incorporates it into the space industry.

Furthermore, Helena is

Furthermore, Helena is an experienced speaker and trainer specializing in edge AI, product management and innovation, with a proven track record of delivering engaging workshops and presentations for industry leaders and international audiences (Product Cafes, Space Tech Expo in Bremen, ESA events).

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KP Labs

Founded in 2016, KP Labs is a New Space enterprise that focuses on on-board data processing through its product line, the Smart Mission Ecosystem, providing a comprehensive set of hardware, software, and on-board data processing algorithms. Our mission is to accelerate space exploration by advancing autonomous spacecraft operation and robotic technology.

https://www.kplabs.space/

WHO SHOULD ATTEND?

This in-person workshop is ideal for decision-makers and managers in space tech companies.

Especially relevant for

Start-up Founders and Co-Founders working in New Space
Product Managers and Business Developers responsible for bringing space-based technologies or services to market
Entrepreneurs and Intrapreneurs building new solutions in satellite services, Earth observation, or dual-use applications
Strategic Planners and Decision Makers involved in space funding or partnerships – whether commercial, institutional, or hybrid

PRICING & DATES

DATE: 30-31 October 2025

Super Early Bird Ticket (for registrations until 4.7.) EUR 1.290,- (excl. VAT)

Early Bird Ticket (for registrations until 26.9.) EUR 1.390,- (excl. VAT)

Regular Ticket EUR 1.490,- (excl. VAT)

ENSPACE GmbH

Office Park 2, 1300 Wien-Flughafen, Austria